Coupled up in The Kooples

The philosophy behind the brand is that couples frequently borrow each other's clothes: so there is a men's and a women's collection that are supposed to appear interchangeable. And since it's usually the women who steal their boyfriends' shirts, blazers or accessories, it's not surprising that the majority of the collection is slightly more masculine and androgynous than girly. 

The clothes were 'UNISEX', there are two distinct collections for men and women which are meant to complement each other. The store and merchandize is also based on a 'his & hers' collection. The designers purport to create classics with a cool twist, but the result is an unimpressive range of separates, trimmed with token skull details in an attempt to give them an avant-garde edge.